national day parade

NDP 2016

Brand Design | OOH Media | Campaign Communications | Publication | Digital Media | Motion Graphics

Appointed by the NDP 2016 Branding & Publicity committee, TADA* was the main agency in charge of creating the branding, designs and assets for NDP 2016.

600 DESIGNS

Over the span of 10 months, we created over 600 designs including the first NDP concept train, OOH media, vehicular wraps, banners, posters, tickets, video animations and more. ​

BRAND CUSTODIANS

We also served as the brand custodians as any usage of the logo had to be vetted and approved by our team to ensure consistency. Our creative director additionally served on the judging panel of the logo design competition.